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Course

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DIGITAL MARKETING OVERVIEW

•What is marketing?
•What is Digital Marketing?
•Understanding Marketing Process
•Why Digital Marketing wins over traditional Marketing?
•Understanding Digital Marketing Process
Increasing Visibility
• What is visibility?
• Types of visibility
• Examples of visibility
• Visitors Engagement
• What is engagement?
• Why it is important?
• Examples of engagement

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BLOGING

Building website using CMS in Class Identifying

•What is Blogging?
•Importance of Blogging
•How to plan your first Blog?
• How to select your niche?
•Free platform for Blogging
•How to create your first Blog?
•How to choose best niche for Blog
•Difference between website and Blog
•How to monetize your blog?
•How to earn from earn from blogginig?
•Inffluensive Blogging

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PPC /GOOGLE ADVERTISING

PPC Advertising Google AdWords

•Google AdWords Overview
•Understanding inorganic search results
•Introduction to Google Adwords & PPC advertising
•Overview of Microsoft Adcenter (Bing & Yahoo) Setting    up Google
•Adwords account
•Understanding Adwords account structure
• Campaigns, Adgroups, Ads, Keywords, etc
•Types of Advertising campaignsSearch, Display,    Shopping & video
•Difference between search & display campaign

SEARCH ENGINE OPTIMIZATION COURSE

SEARCH ENGINE OPTIMIZATION

SEO

•What is SEO?
•Introduction to SERP
•What are search engines?
•How search engines work
•Major functions of a search engine
•What are keywords?
•Different types of keywords
•Google keyword planner tool
•Keywords research process
•Understanding keywords mix
•Google : So that you can find anything on the web

GOOGLE ANALYTICS COURSE

GOOGLE ANALYTICS

Introduction to Google Analytics

•How Google analytics works
•Understanding Google analytics account structure
•Understanding Google analytics insights
•Understanding cookie tracking
•Types of cookie tracking used by Google analytics
•Starting with Google analytics
•How to set up analytics account
•How to add analytics code in website
•Understanding goals and conversions
•How to setup goals
•Understanding different types of goals
•Understanding bounce & bounce rate

SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

Social Media Marketing

•What is Social Media?
•Understanding the existing Social Media paradigms
•How social media marketing is different than others
•Forms of Internet marketing
•Facebook marketing Understanding
•What is LinkedIn?
• Understanding Twitter
•Targeting Options
• Understanding Bid Strategy
• Understanding Video Campaign
•mportance of video marketing
•Benefits of video marketing