hello@dminstitute.co.in
(+91) 9054-34-4854

Digital Marketing Certificate course

Digital Marketing Certificate Course in Surat


Surat is the city of scope and opportunity. The textiles and diamond hub of India, It is known as the city of business owners. Small scale and Medium scale industries are flooded here. Though business expansion is not everybody’s cup of tea; still, business owners try hard to grow their business through traditional ways of marketing and relationship management. We understand the situation better than anyone else and hence thought to provide a solution which can help all such business owners grow their business on their own, without relying on anybody else with minimal investment in marketing activities. We provide personal training to business owners who can handle all their online marketing in their leisure time period. Our special course content focuses on real-world situations by understanding the objective of the business, strategic planning, and vision and mission of the organization. You must remember that nobody else can understand your business better than you! Do it by yourself, learn digital marketing! You would also love to know what our other past digital marketing traineessaid about us! Check out the courses we are offering:


1-months Digital Marketing Certificate Course 30 Hours

This is the most advanced Digital Marketing course of Surat and the rest of the South Gujarat region. The modules of the course program are designed by keeping the context of the Indian market in mind. The need of the Indian market and Indian customers is very different and a marketer must consider the context before starting the implementation. We understand that every person is not IT savvy and not every individual understands the marketing. Keeping these facts in mind, we have designed the Industry oriented digital marketing advanced level course. The course consists of 7 modules that cover marketing strategy building, conceptualization, technical aspects, and conversions through desktop and mobile devices.


Fundamentals of Marketing:

Making trainees comfortable with the marketing nuances and some important marketing models. This module makes the fundamentals strong.


Search Engine Optimization:

There is no basic and advance. We train on all the advanced levels of SEO keeping every changing algorithm of the search engine in the center. The module includes all the techniques of On-page and Off-page SEO. This module also includes Google search console, Bing Webmaster, and Google Analytics tools.


Search Engine Marketing:

The awesome platform of Digital Marketing to run the campaigns on desktop, tablets, and mobile through Ads. Learn how to strategize, design, and implement the paid campaigns for your target audience. Get mastery over Google Ads and Bing Ads. After completion of this module, trainees can appear for Google Ads certifications.


Social Media Marketing:

Learn the advanced level techniques and strategies of Social Media Marketing. Train yourself for hidden features to get higher conversion rates. Get the detailed practical knowledge of Marketing on Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Snapchat, and Tumblr.


Content Marketing:

Learn the hidden facts of Content marketing. Learn how to define the target audience and hence what type of content to be created. How to run Email marketing campaigns, leveraging Case studies, and art of Blogging to get conversions.


Online Reputation Management:

Once done with the superb digital marketing campaigns, one must need to learn how to manage the online reputation of the brand. Learn the strategies and tools in this last module.


Interested to know more?

img

DIGITAL MARKETING OVERVIEW

• What is marketing?
• What is Digital Marketing?
• Understanding Marketing Process
• Why Digital Marketing wins over traditional Marketing?
• Understanding Digital Marketing Process
Increasing Visibility
• What is visibility?
• Types of visibility
• Examples of visibility
• Visitors Engagement
• What is engagement?
• Why it is important?
• Examples of engagement

img

BLOGING

Building website using CMS in Class Identifying

•What is Blogging?
•Importance of Blogging
•How to plan your first Blog?
• How to select your niche?
•Free platform for Blogging
•How to create your first Blog?
•How to choose best niche for Blog
•Difference between website and Blog
•How to monetize your blog?
•How to earn from earn from blogginig?
•Inffluensive Blogging

img

PPC /GOOGLE ADVERTISING

PPC Advertising Google AdWords

•Google AdWords Overview
•Understanding inorganic search results
•Introduction to Google Adwords & PPC advertising
•Overview of Microsoft Adcenter (Bing & Yahoo) Setting    up Google
•Adwords account
•Understanding Adwords account structure
• Campaigns, Adgroups, Ads, Keywords, etc
•Types of Advertising campaignsSearch, Display,    Shopping & video
•Difference between search & display campaign

SEARCH ENGINE OPTIMIZATION COURSE

SEARCH ENGINE OPTIMIZATION

SEO

•What is SEO?
•Introduction to SERP
•What are search engines?
•How search engines work
•Major functions of a search engine
•What are keywords?
•Different types of keywords
•Google keyword planner tool
•Keywords research process
•Understanding keywords mix
•Google : So that you can find anything on the web

GOOGLE ANALYTICS COURSE

GOOGLE ANALYTICS

Introduction to Google Analytics

•How Google analytics works
•Understanding Google analytics account structure
•Understanding Google analytics insights
•Understanding cookie tracking
•Types of cookie tracking used by Google analytics
•Starting with Google analytics
•How to set up analytics account
•How to add analytics code in website
•Understanding goals and conversions
•How to setup goals
•Understanding different types of goals
•Understanding bounce & bounce rate

SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

Social Media Marketing

•What is Social Media?
•Understanding the existing Social Media paradigms
•How social media marketing is different than others
•Forms of Internet marketing
•Facebook marketing Understanding
•What is LinkedIn?
• Understanding Twitter
•Targeting Options
• Understanding Bid Strategy
• Understanding Video Campaign
•mportance of video marketing
•Benefits of video marketing